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One of the best ways to increase awareness of your brand is to make sure that your business be prominently displayed in the Google local pack – an organic search results that appear in response to specific Google queries. The list of results is typically displayed at the top of SERPs, and may include Google maps as well. The local pack does not include Google Ads. Ranking highly in this area will allow you to draw new customers without cost. The importance of reviews for local SEO has decreased over time, but they are still a crucial aspect in determining where your business ranks in the local search results. It is important to remember that quality is more important than quantity. The presence of a few well-written reviews will have a bigger impact on your rank than 20 1-liner reviews. Credibility boost Local SEO is a great way to increase the visibility and traffic of local businesses. It also helps businesses build a strong web presence and establish credibility. 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